📉 BAIT loses 11 million users in Mexico: reality or strategic adjustment?

The mobile revolution in Mexico has just received a jolt, and not precisely because of a new 5G network. The Federal Institute of Telecommunications (IFT) revealed that BAIT —Walmart's virtual operator— had to adjust its number of mobile users in Mexico… subtracting more than 11 million! What happened and what does this mean for you as a user, and for the future of eSIMs?

📊 The BAIT case: from 19 million to just 7.8

Until recently, BAIT boasted of having more than 19 million users, an impressive figure for an MVNO. But with the entry into force of the new IFT rules —which require reporting only active lines with at least one operation every three months— the company had to correct its actual data: 7.8 million active lines.

This change in metric exposes a truth that many brands prefer to avoid: not every registered user is an active user. And that changes the game.

🚀 What does this mean for eSIM users in Mexico?

At Telefonía_MX, we believe in transparency, innovation, and adaptability. This news is more than a statistical correction: it is a call to make informed decisions, based on real services, not inflated figures.

• No physical chips: more freedom, fewer complications.
• Change operator in minutes, without paperwork.
• Multi-operator on a single device, ideal for travelers and digital professionals.

What's the plus? With us, every activation counts. Our community is made up of real, active, and satisfied users.

🔍 How much trust does a brand really convey?

Brands generate trust when they deliver on their promises. BAIT, by correcting its figure by more than 50%, creates cognitive dissonance: “were there really that many?”

The perceived brand value is not built with flashy promotions, but with consistency, clarity, and commitment. That’s why, at Telefonía_MX, we design our experience centered on you, with a brand that speaks clearly and acts even clearer.

📲 How to avoid falling for the "hype" of numbers?

1. Choose transparent providers.
2. Look for eSIM technology, which guarantees real flexibility.
3. Read real reviews and experiences.
4. Don’t be swayed by the millions; what matters is what you receive.

🔁 In summary

What happened with BAIT is not a fall: it is a correction. But for you as a user, it is an opportunity to choose operators that truly add value to your mobile experience.

At Telefonía_MX, we do not seek to inflate figures. We want to connect with you in a real, transparent, and uncomplicated way.

📱 Ready for prepaid eSIMs with flexible packages?
Discover it at Telefonía_MX